I'm a social innovator.

social

so·​cial | \ ˈsō-shəl

: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society

               merriam-webster.com

innovate

in·​no·​vate | \ ˈi-nə-ˌvāt

: to effect a change in

               merriam-webster.com

I believe social innovation means influencing behaviors for the better. It's designing a customer experience that's reverse-engineered from the customers' perspective. It's using employee feedback to solve company culture flaws and protect experiential competitive advantages.

This is what I do.

And it increases customer and employee loyalty. It decreases turnover. It lifts sales.

I'd love to help you create social innovation at your company.

Here is a little about my book.

The Review Cycle is a disruptive new consumer behavior model I developed. This four-phase model illustrates the cyclical consumer decision-making process, informed by online reviews. Such decisions include everything from what we buy and where we eat to what doctor we use and where we apply for jobs.

Applying the principles from The Review Cycle, which is also the namesake of the book, will help entrepreneurs, marketers, HR professionals and anyone seeking to master online reviews achieve the following:

- Collect more reviews, ethically.

- Respond to reviews, strategically.

- Harvest review insights, reliably.

- Market with reviews, seamlessly.

Turn your online reviews into a powerful business competitive advantage with The Review Cycle.

Check it out on Amazon:

The Review Cycle: The four-step model to mastering your online reviews.

Whether at your next conference or corporate training, I'm happy to present as a keynote speaker or lead a breakout session.

Topics I cover:

• Online reviews 
• Reputation management
• Company culture
• Employee experience

I also get asked to train on:

• Experience design
• Employer branding
• Perception control

Upcoming appearances:

- Stay tuned! New collaborations coming soon!

Highlighted past appearances:

- Remote Start Podcast- E29: Wear Your Reputation on Your Sleeves. How to Build a Powerful Reputation Plan for Your Business 10/24/22

- Out & Back with Channel Signal CEO, Paul Kirwin 10/2/2022

- Greg Andruk Business Freedom Conversation Live 8/17/2022

- Silicon Slopes, Logan Chapter: How to Do More Marketing for Less Money in 2022 7/29/2022

- Greg Andruk Business Freedom Conversation Live 7/13/2022

- USU Career Studio Podcast: Optimizing Your Opportunities- with Matt Vance 9/4/2020

- Comparably Live Webinar: Creating an Employer Reputation Plan: Why Now is the Time to Get Started. 6/2/2020

- So You Want To Start A Business: WHY is Building GOOD Company Culture SO Important? 3/3/2022

- Silicon Slopes Tech Summit 2020 1/30-31/2020

- Cache County Chamber of Commerce Leadership Luncheon 10/15/2019

- Utah SHRM, Crossroads Conference  9/24/2019

- Utah SHRM, Bridgerland Chapter   5/17/2019

- Silicon Slopes, Logan Chapter   3/6/2019

Looking for advice or outsourced expertise? I can provide the support you need. 

I have worked with small local businesses and global corporations across many industries. 

If you're looking to bolster your online reputation or company culture, I'm confident I can help.

I live in Logan, Utah close to  the canyon. The running and biking trails rock here! Just watch out for the 18-wheelers coming out of highway 89. They can be semi-scary. 

My wife is my favorite person. She is literally a winner in my book (just read the dedication page). We have four young kids that keep life exciting. We love Friday night dance parties and Saturday morning German pancakes.

Life is too short to be all business and no fun. Here are three of my all-time favorite jokes:

     When does a cheesy joke become a dad joke?

          When the punch line becomes apparent.

     What did Batman say to Robin before they got into the Batmobile? 

          Robin, get in the Batmobile.

     When is a door not a door?

          When it's ajar.